Today, social media allow us to establish intense relationships with people based on dialogue and listening. To start doing Social Media Marketing little is enough. To transform this “doing” into something more structured, concrete and useful, it is necessary to understand the potential of the channels and how to act to safeguard or improve Brand Reputation.
The professional traning offers a path to fully understand the real opportunities that social media offer for establishing relationships with the internet and at the same time how to develop their business through these tools, also through the analysis of case histories.
The perception that you will have at the end of the day is that there is a great opportunity to ride but that 95 professionals out of 100 who (self) consider Social Media Specialists do summarily and confusingly based on a self-learning that is often incorrect and misleading with respect to the real potential of the channels. Social Media to introduce you to and engage users. Develop a winning strategy
You will learn to build a communication strategy in Social Networks and to carry out Social Media Benchmarking with practical exercises. You will discover the potential and limitations of Facebook, how to set up and analyze KPIs, acquire real fans in a targeted way and interact with them. And not just on Facebook.
And the most powerful free and paid tools and software that will facilitate your work will be revealed to you.
The Social Media Marketing training, unlike distance learning, theoretical trainings or workshops crowded with a large and heterogeneous number of participants, is reserved for a limited number of members. In this way we can more closely follow the specific needs of each one, offering the availability to work also on particular case histories proposed by the single participants and evaluating at best the learning process.